Former World Series of Poker Director to Launch Paradigm Poker Consultants

Steve Morrow, who co-directed the 2002 World Series of Poker while guiding PokerStars.com from a start-up to the #2 position in the online poker industry, today announced the formation of Paradigm Poker Consultants, Inc. The company will offer expertise to new and developing online poker rooms who face a daunting challenge in luring players away from the established rooms.

Belize City, BZ August 4, 2004 -- Steve Morrow, who co-directed the 2002 World Series of Poker while guiding PokerStars.com from a start-up to the #2 position in the online poker industry, today announced the formation of Paradigm Poker Consultants, Inc. The company will offer expertise to new and developing online poker rooms who face a daunting challenge in luring players away from the established rooms.

The Poker Industry, particularly the online segment, has exploded in the last two years, according to Morrow. Poker players now wager more than $100 million daily in the 200+ online poker rooms, though the overwhelming majority is wagered in the five or six largest rooms. The incentive for a new room to strive for the upper echelon of the industry is huge.

Tournament Poker has seen tremendous growth. The stunning results of the last two Championship Events of the World Series of Poker, which saw Chris Moneymaker and Greg Raymer parlay inexpensive online tournament wins into $2.5 Million and $5 Million paydays, coupled with the phenomenal success of televised tournaments, has fueled a virtual frenzy in tournament play.

Various online poker rooms now offer tournaments with guaranteed prizes of a million dollars or more, along with multiple satellite opportunities to many major land-based and cruise ship tournaments. According to Morrow, an online poker room that fails to attract hordes of tournament players has little chance of success in the current market.

Paradigm Poker Consultants has the background and expertise to develop competitive tournament programs for new and struggling online poker rooms, and will guarantee the success of those programs.

PokerStars.com put their faith in Steve Morrow in February of 2002, just three months after offering their first cash games. As Poker Room Manager, Morrow developed their industry-leading customer support program, crafted their World Championship of Online Poker into the premier online poker tournament, and managed PokerStars to the #2 position in the industry.

About Paradigm Poker Consultants:

Paradigm Poker Consultants, Inc., offers consulting services to the online poker industry. The corporate website at www.ParadigmPokerConsultants.com provides background and contact information and will serve as an online poker portal, with current poker industry news, online poker tournament updates, and reviews of recommended online poker rooms geared to the novice online player.

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